Brand Manager
... .) They will work with the Brand Manager in driving the brands strategic planning process and jointly author brand ASP. They take lead in ...
Brand Manager
Місто :
, ISTANBUL
,
Зарплата :
Знайдено :
16 днів тому
Опис
We’re JTI, Japan Tobacco International and we believe in freedom. We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in 130 countries.
But our business isn’t just business. Our business is our people. Their talent. Their potential. We believe when they’re free to be themselves, grow, travel and develop, amazing things can happen for our business.
That’s why our employees, from around the world, choose to be a part of JTI. It is why 80% of employees feel happy working at JTI. And why we’ve been awarded Global Top Employer status, ten years running.
So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea.
Learn more: jti.com
Brand Manager
Position purpose:
You will be mainly responsible for the selected JTI brands. You will be responsible for supporting business cases and detailed marketing & commercial plans for potential product launches. You will contribute to building and executing commercial and marketing strategies of the selected category, and translate brand strategies into plans by developing brand programs for the designated category. You will steward brand equity for selected brands, and identify and introduce the relevant consumer propositions. You will be in regular contact with JTI global brand management, and global/local communication agencies and closely collaborate with other members of the M&S function to ensure consistency.
The position will be based in Istanbul and will be reporting to the Senior Brand Manager within the Marketing Department.
What will you do – responsibilities:
LAUNCH STRATEGY DEVELOPMENT
- Support the Special Project manager to develop a business case and detailed marketing & commercial plan for product launches: ensure effective analysis and summaries on key consumer trends and market conditions. Monitor closely the brand evaluation metrics (brand awareness, perception, and brand equity) to highlight potential issues and opportunities and provide a robust business case
- Preparation of portfolio assessments in line with the market trends, gaps & opportunities before the business case, discussing it with the Management Team, and alignment before business case
- Collaboration with the Strategic Insights Team for the research plans before the business case and having the results ready for the business case supporting launch recommendations and actions
- Work closely with Finance and Global Supply Chain Teams for financial analysis and assessments for required investments
BRAND MANAGEMENT
- Support Senior Brand Manager to contribute to Annual Strategic Plan delivery: ensure effective analysis and summaries on key consumer trends and brand performance and plans
- Monitor closely the brand evaluation metrics (brand awareness, perception, brand equity, and commercial KPIs) to highlight potential issues and opportunities and provide recommendations for specific actions
BRAND & PORTFOLIO
- Support Senior Brand Manager in developing and executing strategic plans for defined categories in full alignment with Management, HQ and Region
- Supervise management and development of a portfolio, including new product development, optimization, and brand building
- Work in close collaboration with other key functions to ensure alignment on brand initiatives
- Liaise very closely with HQ BG providing input on local needs and ensuring that brand and Marketing excellence guidelines are implemented when developing programs
NPD & NEW LAUNCHES
- Manage the new product development and launch processes of all brands under his/her responsibility
ONE TEAM
- Support & train new team members about new product development processes, fully supporting them to get familiar with internal
- Support and coordinate new team members in the execution of launch plans, in their respective responsibilities and projects
Who are we looking for – requirements:
- University degree
- MBA or equivalent educational background (preferred)
- Minimum 6 years relevant experience in FMCG marketing, trade marketing, and/or sales functions
- Experience in category management
- Excellent command of written, and spoken English. Effective use of digital and software packages
- Analytical and strategical thinking, good commercial and sound business understanding
- Proven experience in financial planning budget follow-up and reporting
- Proven experience in working and managing global, and local agencies and 3rd party suppliers
- Good knowledge of legislation, external relations, understanding of marketing standards in the tobacco industry, competitive intelligence & assessment
Recruitment process:
Thank you very much for your interest in the role. You are welcome to apply.
We provide feedback to all candidates.
Talent Advisor based in JTI Global Business Service in Poland may call you with the phone code +48.
Схожі вакансії
Brand Manager
... : Kuala Lumpur, Malaysia Reporting to: Brand Lead Brand Manager The incumbent will join a ...
Brand Manager
... & Digital Strategy Manager Role: Permanent, local contract Brand Manager About the Role Brand Manager supports the Portfolio & Pricing Stragegy Manager to develop portfolio plans, ... English; The Brand Manager must have both strong strategic ...
Brand Manager
... more: jti.com Position level: Manager, WG3 Function: Marketing Reports to: RMC Brand Portfolio Director Location: Taguig City, ... market dynamics and use brand health drivers, emerging trends and ... Planning (S&OP) for the brand to ensure minimal to no ...
Brand Manager
... : Develop Annual and ongoing Commercial Brand Strategies and Plans. Translate these ... a focus on Marketing and Brand Management Native proficiency in Thai ... competencies: Expertise in Marketing and Brand Management Strong business and financial ...
Digital Manager
... package will apply. Reporting to: Brand Lead Digital Manager The incumbent will join a dynamic and fast paced environment, working closely with the Brand Lead to generate strategies to grow brand equity & presence within the realm ...
Next Generation Account Manager
... our team as an Account Manager at the end of the ... − dedicated mentorship with your Line Manager and Next Gen Buddy, supported ... of previous hires Key Account Manager Account Manager Senior Account Manager Principal Manager Previous hires also worked at ...
Next Generation Account Manager
... our team as an Account Manager at the end of the ... − dedicated mentorship with your Line Manager and Next Gen Buddy, supported ... of previous hires Key Account Manager Account Manager Senior Account Manager Principal Manager Previous hires also worked at ...
Next Generation Account Manager
... our team as an Account Manager at the end of the ... dedicated mentorship with your Line Manager and Next Gen Buddy, supported ... of previous hires Account Manager Key Account Manager Senior Account Manager Principal Manager Previous hires also worked at ...
Next Generation Account Manager
... our team as an Account Manager at the end of the ... dedicated mentorship with your Line Manager and Next Gen Buddy, supported ... of previous hires Account Manager Key Account Manager Senior Account Manager Principal Manager Previous hires also worked at ...
Next Generation Account Manager
... our team as an Account Manager at the end of the ... dedicated mentorship with your Line Manager and Next Gen Buddy, supported ... of previous hires Account Manager Key Account Manager Senior Account Manager Principal Manager Previous hires also worked at ...
Next Generation Account Manager
... our team as an Account Manager at the end of the ... − dedicated mentorship with your Line Manager and Next Gen Buddy, supported ... of previous hires Key Account Manager Account Manager Senior Account Manager Principal Manager Previous hires also worked at ...
Next Generation Account Manager
... our team as an Account Manager at the end of the ... − dedicated mentorship with your Line Manager and Next Gen Buddy, supported ... of previous hires Key Account Manager Account Manager Senior Account Manager Principal Manager Previous hires also worked at ...
Next Generation Account Manager
... our team as an Account Manager at the end of the ... − dedicated mentorship with your Line Manager and Next Gen Buddy, supported ... of previous hires Key Account Manager Account Manager Senior Account Manager Principal Manager Previous hires also worked at ...
Next Generation Account Manager
... our team as an Account Manager at the end of the ... − dedicated mentorship with your Line Manager and Next Gen Buddy, supported ... of previous hires Key Account Manager Account Manager Senior Account Manager Principal Manager Previous hires also worked at ...
Next Generation Account Manager
... our team as an Account Manager at the end of the ... − dedicated mentorship with your Line Manager and Next Gen Buddy, supported ... of previous hires Key Account Manager Account Manager Senior Account Manager Principal Manager Previous hires also worked at ...
Next Generation Account Manager
... our team as an Account Manager at the end of the ... − dedicated mentorship with your Line Manager and Next Gen Buddy, supported ... of previous hires Key Account Manager Senior Account Manager Account Manager Principal Manager Previous hires also worked at ...
Ploom Consumer Experience Manager
... Tobacco category. Ploom Consumer Experience Manager: will work in the team developing global brand strategy, communication, and activation tools to build Ploom as a power brand in the RRP HT market. ...
Portfolio and Activation Manager
... factors matter in deciding brand price for targeted market. Product ... to ensure the brand development and launch runs well. Brand Activation: Coordinate and collaborate with ... program implemented aligns with brand image and strategy. Manage and ...
Brand Activation Manager
... #JoinTheIdea. Learn more: jti.com Brand Activation Manager Position purpose: You will be ...