Job Title: Customer and CRM Data AnalystLocation: LondonFull time 37.5 hours per weekPermanentSalary: Up to 50k Dependant on ExperienceWe’re looking for a Customer and CRM Data Analyst to join our Digital Marketing Team based in London. This is a brand new and exciting opportunity within our CRM Team at HCA Healthcare UK and has key responsibilities to support and deliver our design and data processes for our core CRM platforms as well as CX strategy and improvements.As a Customer and CRM Data Analyst, you will be responsible for analysing, identifying, and understanding customer segments, including demographics, behaviours, preferences, and pain points. You’ll then use your analytical mindset, design thinking methods and techniques, to work with the Head of CRM and Analytics, CRM, and Data Manager, as well as colleagues and stakeholders at facility and service line level, to support in delivering our key Customer Engagement strategy, Lead Journeys and Value Streams helping HCA UK better understand the needs of our customers.Above all else, we’re committed to the care and improvement of human life. It’s this guiding vision that influences everything we do at HCA UK. From the CEO to the colleagues on the floor we all have a part to play in delivering exceptional care to our patients. Other’s may think this is just a role in our Digital Marketing team, but to us, you’ll be part of a wider team with a unique sense of purpose, one that helps improve lives on a daily basis.What you’ll do:Manage the update and upkeep of key data entities in our CRM systems working with the Lead CRM developer.Create and maintain the data that drives dashboards derived from our CRM systems that include B2B, HR, customer, and consultant data. Maintain the customer marketing database which is the single source of our customer data, segmentation and marketing permissions ensuring its ongoing accuracy.Work with the CRM and Data manager to ensure the data that is derived from our CRM systems is accessible and visualised through Power BI dashboards. Develop new Power BI dashboards when needed to ensure the business has access to relevant and actionable insights to drive key decisions.Work on improving existing models and create new models where necessary to support projects such as customer segmentation and attribution.What you’ll bring: Minimum of 3 years’ experience within a Data Analytics role.Excellent knowledge of R/SQL/Python/MS Excel – ability to run queries to extract data from multiple systems.Excellent knowledge of Power BI for creating self-service reportingExperience in customer and marketing segmentation.Experience with the intake and managing of external data sources.Possess a solid understanding of Master & Reference Data, Data Quality, and Data Governance, as well as the ability to apply this knowledge to requirements definition and lineage management.Experience in deriving data from CRM system for use in dashboards either via SQL or from dataverse.Possess a solid understanding of Master & Reference Data, Data Quality, and Data Governance, as well as the ability to apply this knowledge to requirements definition and lineage management.Why HCA UK?Originally founded over 50 years ago by Dr Thomas Frist, HCA has gone on to become one of the world’s leading healthcare providers. In the UK, we’re one of the largest providers of privately funded healthcare and have invested over £500 million in the latest treatments, technology, techniques, medication and facilities. Being part of a large multisite, established healthcare group we can offer you unrivalled opportunities for career progression through internal and external courses, as well as working conditions that prioritise both your mental and physical wellbeing. By caring for our employees, we empower them to provide exceptional care for our patients. That’s why we offer a host of flexible benefits that reflect the invaluable contribution they make every day. As a Customer and CRM Data Analyst you’ll be eligible for:25 days holiday each year (plus bank holidays) increasing with service, with option to buy or sell leave to suit you.Private Healthcare Insurance for treatment at our leading hospitalsPrivate pension contribution which increases with length of serviceSeason Ticket Loan and Cycle to Work scheme.Group Life Assurance from day oneCritical illness coverEnhanced Maternity and Paternity payCorporate staff discount for all facilities including Maternity packages at The PortlandComprehensive range of flexible health, protection, and lifestyle benefits to suit you.Discounts with over 800 major retailersDiversity and InclusionPatients first. Colleagues always. That’s the guiding philosophy behind our approach to Diversity, Equity, Inclusion and Belonging. We believe healthcare is built on a foundation of inclusion, compassion, and respect for our patients and for each other. By working together with our colleagues we’re creating a truly inclusive environment, where individual differences are celebrated, and everyone can achieve their potential.We believe everyone should feel comfortable to bring their full self to work and be afforded the same opportunities. That’s why we’re happy to discuss flexible working arrangements to suit your needs as well as offer reasonable adjustments throughout our recruitment process, and in the workplace, to anyone that needs them.#LI-RB2