Digital Manager
... engagement, and launch to market digital execution. Lead the development of all digital elements of the marketing mix including new product and ...
Digital Marketing Lead
Місто :
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Компанія :
SoftServe
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Знайдено :
місяць тому
Опис
WE ARESoftServe isn’t just about technology—it’s about open-minded people who love technology and have everything they need to pursue their passion for innovating. We are about people who create bold things, who make a difference, who have fun, and who love their work.HR Marketing, the team that you’ll work with, surely shares that passion and makes it burn eternally. It’s made out of people you can learn from and face the battlefield's challenges. Our main goal is to attract people from outside SoftServe by showing them what’s happening inside: our teams, and their innovations, how we collaborate with clients/partners, the way we create bold things together, and mooooore. At the same time, we engage our associates by creating the best internal environment, increasing a sense of a common journey, and facilitating internal communications—not pushy but supportive, not aggressively corporate but humane. And the best outcome is when our people find their own way in SoftServe Universe.What’s more, SoftServe is the biggest global IT company with Ukrainian roots, top employer, and industry leader, sustainable and socially responsible company.IF YOU AREExperienced digital marketer with 7+ years in the design and implementation of successful digital marketing campaignsA professional with in-depth knowledge of different digital marketing channels (Facebook, LinkedIn, Instagram, Twitter, TikTok, YouTube) an understanding of how to get a maximum ROI from themExperienced and have a solid knowledge of online marketing tools and best practicesThe one who has hands-on experience with SEO, Google Analytics, and the usage of CRM systems for marketing campaignsSkilled in strategic thinking and understands the web design process and how to effectively solve digital marketing needs through thatPassionate about high-quality content creation (building “stories” that the audience needs and buys), hands-on writing experience would be a plusAware of the power of GIFs, situational marketing, and memes nowadaysAdvanced in decision-making with a proven ability to lead, influence, align, and inspire teams, including those who are not direct reportsAn experienced manager, who is ready to lead/coach Digital Marketing Team, who knows how to inspire the team, create personal development plans, and encourage continuous professional & personal development by her/his own exampleGuru of time management or the person who has the ability to balance multiple projects at once working in a fast-paced, deadline-driven environmentExcellent communicator (written & verbal)Proficient in both verbal and written EnglishTechie, who loves Wired magazine, follows Google I/O and enjoys Musk’s dialogs about AIAND YOU WANT TOCreate, plan, and implement the overall digital marketing strategy for SoftServe, the results of which are marketing qualified leads. In other words, plan and implement a successful outbound marketing campaign, that will result in outbound and inbound marketing leads generationBuild, lead, manage, grow (professionally), and strengthen the marketing team needed for the strategy implementation and achievement of the results plannedManage and oversee the work and effectiveness of all digital marketing channelsCollaborate with Employer Brand, PR, and Client Marketing departments on channels, content, and campaign creationDevelop a MarTech direction (in-house software development team) by finding the best toolset that will enable the broader HR Marketing team to create engaging content and be able to analyze it in the best wayWork with annual and quarterly KPIs, which will be measured by the results achievedPrepare and manage the digital marketing budgetOversee the strategy and implementation around online content developmentCreate and drive the data-driven decision-making approach to digital marketing. This includes working with visitors' required analytics (eg. Google Analytics, etc.) and general search trendsStay up to date with the latest technology developments and best practicesResearch competitors, investigate benchmarks, provide suggestions for improvements, and drive the necessary change for the success of the results coming from digital marketingTOGETHER WE WILLWork in a quite big and diverse HR Marketing team of like-minded people who understand the value of high-quality content and digital performance efficiencySolve creative challenges and experiment with content, and formats to engage potential candidatesHandle different interesting projects on an international level with a flexible scheduleGrow with a wide range of learning opportunities from SoftServe University
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